Why I can help you
I have been working as a professional editor since 2004, after a brief career in medical research. In 2013, I decided to establish my own business. Having a huge network enabled me to get work easily without doing any marketing – I didn't even have a website in the early days because all my work came from referrals. Things went quite well for a few years. There was enough work, although it was frustrating that I had no idea when or from where the next project would come. Then, one day, the 'famine' part of the 'feast or famine' cycle lasted a bit too long for my liking. I knew that I needed a steadier stream of work and that meant the dreaded M word: marketing!
An early lesson for me was that it's much easier to do marketing when your confidence is high, which is usually the time when you're too busy with editing work to actually do any marketing. Conversely, when there is not much work around and you have plenty of time, your confidence is at a low point, which makes it hard to put your heart into marketing your services.
I also discovered that it is not just editors who struggle to promote their business, charge high enough rates and find great clients. I see it in many industries, particularly those that are dominated by women working as sole traders. They are constantly telling themselves, 'no-one will pay me this much', 'I don't want to be too salesy' and 'it's greedy to focus on money'.
Having spent a lot of time with coaches over the past few years (both as a client and as a colleague) I have seen how critical they can be to business success. And I know that mastering your mindset can be the key to growing your business. For that reason, I have decided to train as a professional coach myself. So, while I can advise you on topics such as your message, your money and your marketing, I can also help you explore your mindset, to unlock the beliefs that are holding you back.
I invite you to look at my coaching services and get in touch to discuss how I can help you.
The official bio
Dr Malini Devadas completed a PhD in neuroscience and worked in medical research before realising she enjoyed the writing more than the lab work. She began her editing career in 2004, working inhouse at a small consultancy firm; in addition to learning her editing craft, she also learned a lot about running a business. In 2013, Malini set up her own editing and writing coaching business. Since then, she has spent much of her time studying marketing and realising that mindset is the biggest thing holding back most sole traders. She is currently completing a coaching certification so that she can help other editors increase their income by valuing their own skills and taking marketing action.