Articles

Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential …

Featured editor: Amber Riaz, A4 Editing As we so often do when starting out, Amber took every opportunity for editing work in order to build momentum. She accumulated a wide …

Featured editor: AJ Collins, AJC Publishing For all of us who are committed to doing the best editing job possible for our clients, overdelivering on projects can be a tricky …

As humans, we are really good at making things more complicated than they need to be. Especially in 2020, when we have information at our fingertips, literally. For example, if …

It seems like they’re everywhere: downloadables, online courses, paid memberships. With ever-increasing access to technology, there’s a growing number of people creating digital products for their businesses. In 2016, I …

The harsh truth is that without clients, you have no business. And even though there are things we can do right now to find clients (such as sharing our marketing …

Have you ever thought about how many clients you actually need? I ask this because when I work with editors on their marketing message, one of the first things I’ll …

So often I hear about editors who are underquoting because they are scared of losing the job — I used to do this too. This is usually deliberate (e.g. shave …

We equate niceness with people who do things for free. So does that mean that people who charge (and particularly those who charge a lot) are somehow not ‘nice’? In …

These days it seems like everyone’s blogging; content marketing is all the rage. With so many people writing about the topic, does the world really need another blog post about …