Category Archive

It’s time for you to do the work! I know many editors find promoting their businesses challenging. While there’s no shortage of marketing training and even the most basic marketing action – putting out a social media post – doesn’t take much, there could be any number of reasons why the action never happens. I talk about some of these … Read More

Many times, and not just with editors, I see websites and social media content that appears to be directed at industry peers rather than clients. It’s easy to think only about what we ‘do’. Editing techniques and tactics fill our days. But when you’re developing your public messaging, it’s really important to keep your potential client front of mind. They … Read More

Featured editor: Hilary Cadman: Cadman Training / Cadman Editing Emerging from behind the work we love, to promote it to get more clients so we can do more work we love … it’s always a challenge. When you enjoy the work you do, and you love to serve your clients, it’s hard to see what you do as building a … Read More

Featured expert: Yael Keon https://yaelkeon.com/ Have you thought about doing email marketing for your editing business? Perhaps you’ve subscribed to a heap of newsletters and wondered whether starting a newsletter would work for you. How would you start? What tech is involved? What would you say? Maybe you think it’ll be too hard to keep it going. I’m pleased to … Read More

Today I’m talking about what I consider to be the three pillars of business: money messaging and marketing. Working on these pillars to grow our editing businesses is always underpinned by mindset. If you hold unhelpful beliefs in these areas, it’ll be hard to succeed. My group coaching program/e-course ‘Boost your editing income’ helps you work through your mindset on … Read More

Featured editor: Carly Catt, Catt Editing Do you feel compelled to behave a certain way to please your client? Wanting to be seen as helpful and approachable, you’re responding straight away to after-hours messages. Pretty soon you’ll be resentful of the feeling of being at someone’s ‘beck and call’. And your client will have developed a false expectation of you … Read More

Are you making progress with consistent action on the small things? Or is it the small things that are tripping you up? When you’re feeling stuck with achieving the goals you’ve set for your editing business, it’s important to take a moment to reflect on why. How is it that you’ve had the same thing on your to do list … Read More

Featured editor: Liz Charpleix, Iris42 Editing Services Finding those first clients is always challenging. And when you do start engaging with new prospects, how can you seal the deal and lock in that editing job? If you’re finding it hard to know where to look to connect with clients who need your services you’re not alone.  Our clients sometimes don’t … Read More

Featured editor: Laura Portwood-Stacer, Manuscript Works https://manuscriptworks.com/ Are you getting more enquiries than you can handle? It’s a good problem to have! But it can be a real drain on your time and energy. Laura’s in this position at the moment. She works with scholarly authors who are working on books and shows them how to write scholarly book proposals. … Read More

Featured editor: Cecily Myers, Creative Collaborations, http://www.creativecollaborations.org/ Cecily’s been doing freelance editing, focusing on creative collaborations, while working full time. She’s hoping to find more clients so she can transition out of her job to pursue editing with a good pipeline of work. Cecily knows she needs to find ways to stand out in a crowded market. In this episode, … Read More