Episode 14: The myth of passive income

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the myth of passive income

Are you thinking about selling digital products to create passive income opportunities for your business? The idea of ‘passive income’ is appealing in many ways. Do the work once, sell it many times over. There are benefits for scaling and making better use of your time.

But you might not realise that delivering and maintaining digital products is also a lot of work.

I got into the online business world 5 years ago. I’ve put a lot of time, money and effort into pursuing ‘passive income’ opportunities for my business. I love delivering my e-course to my students and have found great success, after the hard work. But there are a few things I wish I had known when I got started.

In this episode, I’ll share some of the key things I have learned, from planning what your product will be, setting it up online, pricing it and the all-important marketing.

Factoring in all the work involved, it’s clear to see the term ‘passive income’ isn’t entirely accurate.


If you’re feeling stuck in your business right now, why not consider booking in a discovery call with me to see if coaching is right for you.

You can find out more here: https://www.editboost.com/coaching/