Episode 57: Top 5 mistakes: Not understanding what your clients want

By Malini Devadas

June 29, 2021


Not understanding what your clients want

This is the first of a series where I’ll be talking about the most common mistakes I see freelance editors making when trying to promote their businesses.

In this episode I’ll be talking about the problem of not understanding what your clients want. I see this mistake when editors are posting online about what’s involved in editing. Most likely it’s only editors who are interested in editing. Authors have different concerns — maybe they don’t understand the publishing process or they are scared their writing isn’t good enough.

To attract your ideal clients, you need to understand what your clients’ thoughts are. Find out what worries them and what they want help with. Then talk about how you can help them solve that problem.


If you want to find more clients, earn more money and have more free time, check out ‘Boost Your Editing Income’, my e-course and group coaching program.

Malini Devadas

About the author

Hi, I'm Malini! I've been a professional editor since 2004. These days, I work as a mindset and transformational coach, helping editors find more clients and earn more money.

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