Episode 32: 2020 reflections: Being a solo business doesn’t mean going it alone

Malini DevadasPodcast

In season four of the Edit Boost Podcast, I’m looking forward to a mix of solo shows, interviews with other editors and talking to guest experts on marketing, money and mindset. I’m starting with a reflection and sharing three things I learned in 2020 about myself and my business. You may find these insights resonate with you. If you’re inspired … Read More

Episode 31: How do I land my first editing client?

Malini DevadasPodcast

Featured editor: Dayna Reidenouer, True Love Editorial Services Dayna has moved into editing work from a strong background in proofreading and writing. But she’s feeling daunted about landing her first freelance editing clients. Without a portfolio and testimonials, she feels like it’s an uphill battle trying to convince potential clients to work with her rather than a more accomplished editor. … Read More

Episode 30: How can I build awareness of my brand to generate more leads and repeat business?

Malini DevadasPodcast

Featured editor: Helen Bradford www.helenbradfordeditor.com In this episode we talk about defining your brand and how to get your brand message ‘out there’. Being able to define your own brand is important when marketing your editing business to potential clients. Helen has reflected on what her brand means, becoming clear in her own mind how she helps people. This part … Read More

Episode 29: How do I increase my success without increasing my work hours?

Malini DevadasPodcast

Featured editor: Jahleen Turnbull-Sousa http://www.maplewoodeditorial.com/ Today’s guest editor, Jahleen, has steadily built up her business to where she feels she has more than enough work and is looking to scale. She’s not sure how best to invest her time to achieve business growth, doing the work she most enjoys, while avoiding overwhelm. She asks, ‘Is there a way to maintain … Read More

Episode 28: How do I turn down familiar jobs so I can move into a new field of work?

Malini DevadasPodcast

Featured editor: Lenore Hietkamp https://www.heatherfieldediting.com/ In this episode of the Edit Boost Podcast you’ll hear from Canada-based editor Lenore Hietkamp, who’s decided to turn to coaching after 17 years of editing. Having decided on this new direction, she continues to be drawn into her familiar role of copyeditor. With ongoing work in copyediting and a steady stream of referrals, Lenore’s … Read More

Episode 27: How do I change my niche?

Malini DevadasPodcast

Featured editor: Kath Kovac Have you decided to change your editing niche but don’t know how to kick-start the transition? I’m speaking with Kath Kovac in this week’s episode. Her editing business grew from word of mouth and she’s enjoyed a career in science editing. Having done a few other jobs and realised she’s keen to do more work editing … Read More

Episode 26: Should I change my business name?

Malini DevadasPodcast

Featured editor: Cecile Shanahan https://cecileshanahan.vpweb.com.au/ How much does our business name matter when marketing a business? Would you rather spend time and money on targeted marketing efforts to reach potential clients or on hoping you’ll be found in a Google search? As I discuss in this episode, I think it’s best to focus on getting the message right on your … Read More

Episode 25: How do I choose a niche?

Malini DevadasPodcast

Featured editor: Amber Riaz, A4 Editing As we so often do when starting out, Amber took every opportunity for editing work in order to build momentum. She accumulated a wide range of experience in a variety of industries. Three years down the track, Amber has begun to identify the kinds of projects she enjoys and is most suited to. She’s … Read More

Episode 24: How do I stop overdelivering?

Malini DevadasPodcast

Featured editor: AJ Collins, AJC Publishing For all of us who are committed to doing the best editing job possible for our clients, overdelivering on projects can be a tricky business challenge. Our guest editor, AJ Collins, has begun to tackle this issue in her business to reclaim all those unpaid hours. We always strive to exceed our clients’ expectations, … Read More

Episode 23: Why we overcomplicate things

Malini DevadasPodcast

As humans, we are really good at making things more complicated than they need to be. Especially in 2020, when we have information at our fingertips, literally. For example, if you look for help to get your business marketing started, whether it’s finishing your new website, starting a blog, creating your social media profiles or starting an email list, you’re … Read More